“We purchase what we wanna be”: Comprehending the result of brand identity driven by customer perceived value in the luxury sector
Brand identity can increase buyer benefit, aid brands jump out, and get reliable buyer-brand associations, that happen to be The crucial element to brand survival. This research explores the affect of luxury consumer perceived benefit, an antecedent variable, on setting up brand identity as well as the moderating part of brand data quality. The contributions made by this examine may be mirrored from the next three aspects.
The raw info supporting the conclusions of This information will be built accessible from the authors, without undue reservation.
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We find luxury shoppers typically seek the latest and most distinctive experiences, which calls for brands being within the forefront of design, technology, and service. Being forward of tendencies makes it possible for luxury brands to stay applicable and desirable which initial emanates from strategy.
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